BEYOND.PLACE was founded by Simon Husslein and Arne Magold to create one-of-a-kind worlds for immersive experiences.

















Simon Husslein, Co-Founder
Creative Director


Simon Husslein combines more than twenty years of experience in design, scenography and interior architecture. He has worked in Zurich, London, Tokyo and Shanghai for various international clients, receiving numerous international awards. He is a regular jury member for the Red Dot Design Award. Since 2017 he has been a professor of Interior Architecture at Geneva University of Art and Design, HEAD – Genève.

‘My passion remains to create the most immersive experiences imaginable.’









Arne Magold, Co-Founder
Creative Technologist, Solution Architect


Arne Magold realises innovative and creative technology projects using the latest real-time technologies. With a foundation in mathematics and engineering he works in the field of human-machine-interaction and procedural generation of geometry and motion. A former development engineer at BMW, he has since implemented numerous projects, interactive installations, and applications for international brands like Audi, Nokia, Bosch, Roche, and Osram.

‘With the advent of VR my focus has been shifting to generative design of virtual spaces, where one can ultimately immerse oneself in procedural worlds.’





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We are based in Zurich, Switzerland, and Munich, Germany.


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